The new Australian Country of Origin Food Labelling laws take effect on 1st July 2016 so it's important that you get your packaging and labelling up to date. The Country of Origin Labelling (CoOL) regulations for food offered for sale in Australia come into effect 1st July 2016, with a 2 year transition period. These changes affect you if you sell food in retail stores in Australia. There are different labels depending on where the food was grown, produced, made or packaged. Some foods are defined as non-priority foods and...

The most recent being our Certified Performance Partnership with Honeywell, which stamps Label Power as Australia's newest reseller to one of the world's largest innovators of label printing & barcode scanning solutions.  Honeywell pride themselves on equipping customers with innovative tools to be more productive while having an unrelenting commitment to quality and delivering results in everything they do. That's why we worked hard for this union, so Label Power can offer the best options to suit your needs.  While Label Power are well known for producing quality labels through Digital and...

So you have paid a designer or a design agency to create the perfect design, or you yourself have spent copious amounts of your time creating the artwork, now it is finally time to print! But wait… it’s not as simple as just handing over the file and the printers clicking on print, if you were to do that, you might encounter all sorts of problems such as the colours not coming out right, cutting out essential parts of your design or the print not being the right size etc....

Packaging and labelling design are one of the first things that the consumer sees when they first interact with your product. Good label design and marketing can increase your brand recognition, make your product stand out and even speak to your consumers about what your product is or what it stands for. How Nudie Uses Labels to Capture the Market Juice Company Nudie is a great example of how marketing your labels can create a large impact on the customer’s perspective of your product. 11 years ago they created their...

The label roll direction or unwind direction as it is also referred to, is simply the way in which the label unwinds from a roll. It is a simple thing, although it can be confusing if you are not familiar with labels. Knowing exactly what roll direction you want comes in handy when ordering labels as it may affect the efficiency or the ease of machine application of your label being placed on your product.Labels can be wound onto a roll in any of 8 roll directions, 4 of those directions are outside wound...

An important and common term within the labelling industry is NEL and WEL, which stand for Narrow Edge Leading and Wide Edge Leading. This can be a confusing term for someone who isn’t familiar with the labelling industry, although it simply suggests which edge of the label comes off the roll first.   NEL (NARROW EDGE LEADING) This means that the shortest edge of the label will come off the label roll first, meaning it is narrow edge leading. In the diagram above, it is a 60mm by 30mm label,...

Over the years the process of creating labels has advanced to the point that you can now print your own labels at home, but what is the actual process that takes place in order to create a label? That is the question that many of our clients ask out of intrigue. We reveal the step by step process of how labels are created and the different options there are in creating labels including the material itself, the print method, finishing and the application. STEP 1: Getting the Material Ready The...

Labels are used everywhere and for so many different purposes, I can almost guarantee you that whilst you are reading this blog, you are probably right next to something that has a label on it, look at your computer, you might even see an ‘Intel’ sticker somewhere. Fact of the matter is that labels are being used everywhere by everyone, so how do you stand out amongst all the noise? The actual design of your label and what your audience see's is key to your label getting noticed and also...